Hosted by HRW Shift
5th Annual Celebration of Behavioural Science
Wednesday 22nd October 2025
14.00 (BST) | 15.00 (CET) | 09.00 (EST)
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Harnessing the Power of AI in Market Research
WEBINAR SERIES
Wednesday 22nd October 2025
14.00 (BST) | 15.00 (CET)
09.00 (EST)
About
Welcome to the 5th Annual Celebration of Behavioural Science!
In a series of 5 free live webinars, you're invited to join HRW Shift, our internal team of experts (across behavioural economics, psychology, sociology, linguistics, and neuroscience) as they cover a range of the latest hot topics in applied behavioural science in healthcare market research.
About
Welcome to the 5th Annual Celebration of Behavioural Science!
In a series of 5 free live webinars, you're invited to join HRW Shift, HRW's internal team of experts (across behavioural economics, psychology, sociology, linguistics, and neuroscience) as they cover a range of the latest hot topics in applied behavioural science in healthcare market research.
What Can We Trust? Navigating Health Information in the Misinformation Era
14.00 - 14.30 (BST)
15.00 - 15.30 (CET)
09.00 - 09.30 (EST)
From social media platforms to emerging AI tools, the ways we access health information are rapidly evolving. But not all sources are created equal — why do we trust some over others, and what makes certain platforms feel more reliable?
This session will unpack the behavioural science and psychology behind trust in healthcare information, exploring the biases that shape how we process information in a digital world, and the psychological shortcuts that leave us vulnerable to misinformation. We’ll also discuss what individuals and organisations can do to spot, counter, and prevent misinformation in the health space.
Speakers
Jeremy Koloski
Behavioural Scientist
Ali Liefgreen
Senior Behavioural Science Analyst
14.00 - 14.30 (BST)
15.00 - 15.30 (CET)
09.00 - 09.30 (EST)
UPCOMING
What AI Gets Wrong about Behavioural Science
14.40 - 15.05 (BST)
15.40 - 16.05 (CET)
09.40 - 10.05 (EST)
While AI can digest vast amounts of data in minutes, hunting out patterns like a digital magnet searching for that needle in the haystack, there are still a great many things it gets wrong.
In this session we’ll explore some of the challenges of asking a machine to predict and/or interpret human behaviour, and how these shortcomings bear more than a passing resemblance to conventional economic theories which assume people are inherently rational and make the most sensible and beneficial choice available to them.
Speakers
Saket Rao
Senior Behavioural Scientist
Rhiannon Connolly
Director of Behavioural Science
Saket Rao
Senior Behavioural Scientist
Rhiannon Connolly
Director of Behavioural Science
14.40 - 15.05 (BST)
15.40 - 16.05 (CET)
09.40 - 10.05 (EST)
UPCOMING
The Psychology Inside Your Health App: Behavioural Science in Digital Health
15.15 - 15.40 (BST)
16.15 - 16.40 (CET)
10.15 - 10.40 (EST)
Digital Health is transforming health care – but patient engagement remains a key challenge. Join us to uncover how behavioral science can bridge the gap between technology and real-world behavior change.
In this session, we’ll explore the benefits of digital health, “big E” and “little e” engagement, and how behavioural science principles are being applied to boost patient engagement and healthcare outcomes. You’ll also learn about future trends and ethical considerations when designing digital health solutions.
Speakers
Tony Jiang
Behavioural Scientist
Kate Thornton
Behavioural Scientist
15.15 - 15.40 (BST)
16.15 - 16.40 (CET)
10.15 - 10.40 (EST)
UPCOMING
Beyond Self-Reports: Leveraging Digital Tools and Passive Methodologies to Capture Authentic Patient Behaviour
15.50 - 16.20 (BST)
16.50 - 17.20 (CET)
10.50 - 11.20 (EST)
This session explores how traditional research methods often fall short of capturing genuine patient behaviour due to the Hawthorne effect and social desirability bias. We'll examine cutting-edge digital tools including wearables, sensors, social media analytics, and Reality Mine data that can provide unfiltered insights into actual patient actions and adherence patterns.
The webinar will demonstrate practical techniques for implementing passive data collection methods whilst addressing the critical trade-off between accuracy and actionable insights. Attendees will learn when to prioritise passive methodologies over traditional approaches and how to strategically combine both for comprehensive patient understanding.
Speaker
Samyukta Kumar
Senior Behavioural Science Analyst
Katy Irving
Global Head of Behavioural Science
15.50 - 16.20 (BST)
16.50 - 17.20 (CET)
10.50 - 11.20 (EST)
UPCOMING
Behavioural Science FAQs
16.30 - 16.50 (BST)
17.30 - 17.50 (CET)
11.30 - 11.50 (EST)
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your business? Our team of behavioural scientists with expertise spanning multiple domains are here to answer your queries and provide free advice.
Speakers
Kate Thornton
Senior Behavioural Science Analyst
Katy Irving
Global Head of Behavioural Science
Tony Jiang
Behavioural Scientist
Kate Thornton
Senior Behavioural Science Analyst
Katy Irving
Global Head of Behavioural Science
Tony Jiang
Behavioural Scientist
Samyukta Kumar
Behavioural Science Analyst
Jeremy Koloski
Behavioural Scientist
Ali Liefgreen
Senior Behavioural Science Analyst
Samyukta Kumar
Behavioural Science Analyst
Jeremy Koloski
Behavioural Scientist
Ali Liefgreen
Senior Behavioural Science Analyst
Saket Rao
Behavioural Scientist
Rhiannon Connolly
Director of Behavioural Science
16.30 - 16.50 (BST)
17.30 - 17.50 (CET)
11.30 - 11.50 (EST)
UPCOMING
Don't miss out!
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